Running A Literary Festival

Tomorrow night Gladfest 2015 will start at Gladstone’s Library. We all love a book festival don’t we? In fact many of us probably dream of running our own, even if it was just in our back garden with our favourite authors having a chat on the decking, but what is it really like to organise one? Gladfest 2015’s Festival Director, Louisa Yates, kindly took some time out of her hectic schedule to tell me all about the running of Gladfest and why hosting a festival means so much to her and all at Gladstone’s.

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So in case anyone missed me talking about the festival a while back, which I am really excited about, tell us all a bit about Gladstone’s Library and Gladfest?

Gladstone’s Library is a pretty unusual place – it’s a library, yes, but it’s actually much more than that. It was the vision of the Victorian Liberal statesman, WE Gladstone who decided that rather than bequeath his lifetime collection of books to the Bodleian Library or the National Library, he’d set up his own. With books at one end and the later addition of 26 bedrooms at the other (now, boutique style, I am pleased to report), it’s a residential library. It’s also the UK’s only Prime Ministerial library attracting writers, authors, academics, students and visitors from around the world.

 This weekend we’re hosting our third literary festival, Gladfest, and we have some great writers and authors including Jessie Burton, Michel Faber, Alice Oseman, Patrick Gale and Robyn Cadwallader. For 2015 we also have a much more extensive programme of activities for children and young people thanks to funding from Arts Council Wales.

With just a matter of days/hours to go before it all starts, what are you doing right now?

All the actual planning and organising starts around about December time and really kicks off at the beginning of the year when we are compiling the programme and signing up writers. I’d love to think that when we invite people to speak at Gladfest, it has something to do with my sparkling personality but I have to admit, that’s probably not it at all. The library is a truly special place.

We’re now at the ‘putting up the marquee’ stage and ‘getting the craft fair stands sorted’ stage and the ‘nailing fence posts in’ stage. It’s all hands to the pump and we call in favours from far and wide – friends, family and colleagues. This weekend, you’ll find me helping supervising the parking, handing out tickets and introducing the guest speakers –it’s full on but I love it.

Theology Room Gallery

Literary festivals are becoming increasingly popular, where did the idea for Gladfest come from and what’s different about it?

We first mooted the idea of a festival back in 2012. We wanted to stage a series of lecturers but could not find consecutive dates in the diary, so just 17 weeks later we staged our first Gladfest. We’ve tried to hang on to some of that impetuous spirit to make sure Gladfest is a friendly place to be. For us, it’s about the writers and the books and the audience. There’s no Green Room, there’s no VIP area, everyone mucks in together so if you happen to be with us this weekend, don’t be surprised if you are queuing up for lunch with Jessie Burton or Michel Faber.

I’d like to think that Gladfest is the literary festival writers would choose and that’s partly because we’ve been able to draw on a community of people that has been evolving for many years – our regular visitors and patrons include people like Salley Vickers, Terry Waite, Rowan Williams and Tony Benn. I think it’s also because we understand the practical flip side of being a writer. Earlier this year, statistics showed that the average annual income of a writer was about £5,000 and among the literary community, there’s been a lot of discussion about why so many authors and writers don’t get paid when it comes to taking part in cultural festivals. Why? Good question. There’s often an underlying assumption that art does not need to be paid for, and actually many literary festivals are more about ‘location marketing’ to attract visitors to a town or region than celebrating books and ideas. At Gladfest, we provide guest speakers with a package that covers travel, food and accommodation – effectively, everything they will need apart from booze! It means that although we have sold more tickets than ever before this year, we will only break even; at the end of the day we are hosting a community of writers and thinkers, helping bring their work to a wider audience.

Have you already got plans for Gladfest 2016?

 Actually we have! We’re in talks with some very exciting speakers so once Gladfest 2015 is wrapped up, we’ll give ourselves a well earned break during October and November and then get cracking again.

William Gladstone 2

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 A huge thanks to Louisa for taking the time out of her bonkers schedule this week. Gladfest takes place this weekend from the 4th to the 6th at Gladstone’s Library located Hawarden, North Wales. I am going to be there all day on Saturday seeing the likes of Sarah Perry, Jessie Burton, Melissa Harrison and Michel Faber, there are a load more wonderful authors over the weekend so do head to https://www.gladstoneslibrary.org  for more information

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